On February fifteenth, the third spherical of Blur airdrops was launched, and its tokens have been formally launched on exchanges comparable to Okex, Huobi, Coinbase, Bitget and others.

Blur is an aggregated NFT buying and selling platform for skilled merchants. It is going to be formally launched in October 2022. In contrast with established NFT exchanges comparable to Opensea, its greatest characteristic is its quick transaction pace, nearly ten occasions sooner than it. Pending transactions on NFTs could be displayed in lower than a second, and the listing is up to date each 4 seconds. That is undoubtedly very handy for merchants who professionally speculate on NFT. With this as a technical characteristic, coupled with wonderful advertising and marketing strategies, Blur has efficiently grow to be a rising star.

In accordance with Dune Analytics information, as of February, Blur ranked among the many high each day buying and selling volumes in the whole NFT house, and in early January and most of December, Blur’s buying and selling quantity additionally surpassed OpenSea. As compared with related aggregating NFT exchanges, in accordance with Dune Analytics information, Blur’s transaction quantity prior to now three months has exceeded 200 million US {dollars}, far exceeding related NFT aggregators.

This time, Blur tokens are open for buying and selling on the web alternate, and it has brought on a sensation with out saying the token financial mannequin. With such enthusiasm, what we have to focus on is, what would be the way forward for Blur, will it grow to be the chief in NFT exchanges, and what’s the worth of its tokens?

How Did Blur Overtake Opensea within the Quick Time period?

In March 2022, Blur introduced that it had raised greater than $14 million in financing, led by Paradigm. The event group behind it’s largely builders from high tasks. It’s this sturdy capital and technical background that creates Blur’s easy and easy-to-use consumer expertise.

Blur hits the market {of professional} merchants. Opening its homepage, its interface design is totally different from different NFT buying and selling platforms. It’s totally different from different NFT buying and selling platforms that show and promote NFTs in a big measurement, permitting folks to rigorously choose Zhongyi’s NFT collections. On Blur’s interface, what sort of NFT picture could be very small, but it surely clearly places a number of NFTs collectively, clearly exhibiting its flooring worth, attributes, rating, price worth, and worth adjustments in latest days. Buying and selling depth and extra. This design is born for high-frequency buying and selling wants.

Earlier than blur was born, Opensea was the one one, and customers have been really fairly dissatisfied with it. Opensea as soon as wished an IPO however was rejected by the neighborhood. It made some huge cash from customers, but it surely has not issued cash to provide again to neighborhood customers.

Going again to the consumer expertise, customers even have many complaints about Opensea. The fuel payment on the platform is as excessive as 2.5%. It additionally usually falls into safety points, crashes as a result of surge within the variety of guests, and product growth stagnates. Within the eyes of customers, it’s nonetheless a web2 product.

NFT exchanges like X2Y2, which have been launched later, have made some enhancements to handle their current issues. Blur is not any exception. As a way to entice new customers, Blur, which has been formally launched for 5 months, nonetheless has zero market charges. Its Founder Pacman as soon as spoke out on this subject and mentioned, “In the long term, Blur’s supply of revenue finally is dependent upon customers’ transactions. As for the shortage of transaction charges within the early stage, it’s as a result of Blur is at the moment within the stage of selling to skilled NFT Merchants, and must have some benefits to grab the market.”

Launched along with the promotion technique of the zero-fee money-burning mannequin, there are additionally three rounds of beneficiant airdrops. Shortly after acquiring financing, Blur instructed customers that there could be a plan for airdropping Mingpai, on October nineteenth, whereas saying that it might be formally launched the following day. BLur introduced the primary spherical of airdrop guidelines, Boxs cleverly launched the blind field mechanism, and at last attracted 4881 wallets to take part within the activation, which is near one-tenth of the variety of wallets of Opensea. On the day of launch, the principles for the second spherical of airdrops have been introduced, and customers are inspired to put orders by means of Blur. Wallets that meet the necessities earlier than November will obtain a sure variety of airdropped Packing containers. On the similar time, the introduction of a loyalty mechanism will evaluate the worth of pending orders on different platforms, with the aim of encouraging customers to put actual orders. On December sixth, Blur introduced that not less than one bid is required to obtain the second spherical of airdrops. The third airdrop additionally requires customers to bid to acquire airdrops. This would be the largest quantity of Blur airdrops (in regards to the second spherical of airdrops 1-2 occasions), and the third spherical of airdrops will likely be carried out concurrently the tokens are listed on the alternate.

It was beneath the bombardment of those three rounds of airdrops that the variety of customers of Blur surged, and the next two rounds of airdrops have been based mostly on the actual buying and selling state of affairs of customers, and in addition cultivated customers’ actual buying and selling habits. That is additionally the explanation why Blur’s transaction quantity is far bigger than that of Opensea since December, and it’s exactly as a result of it has pushed the keenness of the NFT market within the bear market, not directly driving up the transaction quantity and flooring worth of blue-chip NFT tasks comparable to BAYC and Azuki.

Blur, alternatively, has additionally made royalties elective, constructing its model round neighborhood belief. Attracting NFT thought leaders, comparable to 6529, Zeneca, and many others., these initiatives have helped Blur efficiently seize the market.

In accordance with Dune Analytics, Blur has topped the whole NFT house for each day buying and selling quantity each day by means of February. The typical is about $14.3 million, in contrast with $11.3 million for OpenSea.

What Is the Future Potential of Blur?

The competitors of NFT exchanges is fierce. In accordance with the present classification of NFT exchanges, they are often roughly divided into three classes. One class is Opensea, X2Y2, Looksrare, and Magic Eden, that are known as direct markets. And one thing like Sudoswap that allows customers to purchase and promote NFT from a liquidity pool as a substitute of buying and selling with different customers is named an AMM NFT market. NFT market aggregators, like Gem and Genie, permit customers to simply buy NFTs from varied marketplaces by means of a single interface.

Every of those three kinds of exchanges has its personal focus and benefits and downsides. The adjustments in NFT exchanges really present a change in market demand and the event of NFT. Because the rise of Opensea in 2017, folks nonetheless regard NFT as a quantity. Assortment, a sort of id or an emblem of the circle. Blur, which is able to seem in 2022, just isn’t solely a direct market, but additionally an aggregator. It bridges the hole between royalties, dealing with charges, and many others. amongst varied platforms. In reality, the most important characteristic of Blur is that it serves skilled merchants. That is really in keeping with the financialization pattern of the NFT trade: NFT loans, derivatives, indices, and grading. Meets the wants of markets the place NFTs are considered as commodities or monetary property.

Its founder additionally made it clear when speaking about future growth, “At this stage, it’s primarily centered on repeatedly enhancing the specialization of NFT transactions. When NFT transactions grow to be extra skilled and extra quite a few, NFTFi will become an vital sector. “

It may be predicted that Blur will likely be its governance token, however the official has not disclosed the utmost provide of tokens and token distribution particulars up to now. In accordance with the information from the neighborhood, Blur has been bought exterior the market at a worth of about 4U in latest days, however it’s nonetheless unknown how Blur will carry out when it goes on-line. In spite of everything, the market has fallen just lately, and america will launch January CPI information tonight.

As for Blur, it’s nonetheless within the stage of burning cash. When it not “collects cash” in an effort to purchase prospects, how many individuals are prepared to make use of the platform? The formally introduced guidelines for the third spherical of airdrops are “in accordance with bid habits”. We will verify the info of DeFiLlama and discover that in latest days, the funds in Blur’s Bid pool have begun to withdraw, and so they have been in a state of decline all day earlier than the discharge of the airdrop. . It may be seen that the habits of swiping buying and selling quantity for airdrops is frequent. After the advertising and marketing warmth is over, I’m wondering if Blur can preserve its present place within the NFT buying and selling market?